Frankly Speaking: Amsa Hospitality will soon grow from 770 keys to 10,000 in Saudi Arabia, pledges CEO Muin Serhan
Related
Ehab Barghouth joins AMSA VUE Riyadh Diplomatic Quarter as General Manager, leading pre-opening, hotel operations, guest experience and performance.
Mohamad Iskandarani joins AMSA VUE Riyadh Diplomatic Quarter as Director of Sales, shaping commercial strategy and building market awareness.
Hani Al Mowallad joins AMSA VUE Riyadh Diplomatic Quarter as HR Director, leading recruitment, talent development and employee engagement.
Mian Azam joins AMSA VUE Riyadh Diplomatic Quarter as Engineering Director, overseeing technical systems, safety, maintenance and energy efficiency.
Amsa Hospitality and Artal Hotels sign Hyatt management agreements for three hotels in Riyadh’s Al Muhammadiyah, Al Sahafa and Al Nafel districts.
Amsa’s Saudi hotel expansion to create hospitality jobs as Vision 2030 tourism drive accelerates
The Future Hospitality Summit (FHS) Saudi Arabia is proud to announce the winner of the 2026 Leadership Award: Muin Serhan, CEO of Amsa Hospitality.
Amsa Hospitality CEO Muin Serhan expects AMSA VUE in Riyadh’s Diplomatic Quarter to achieve 75–77% occupancy during its first year of operation.
Bandar Abdulmajeed explains how Amsa Hospitality markets emerging Saudi destinations while balancing international hotel brands with local identity.
On Arab News’ Frankly Speaking, Amsa Hospitality CEO Muin Serhan explains how the group plans to grow from 770 keys to 10,000 across Saudi Arabia.
General Manager Badr Abdelaziz presents Radisson Hotel Madinah, its contemporary rooms, dining experiences and location near Madinah’s sacred sites.
Amsa Academy expands vocational training with Saudi universities and Luxury Hotelschool Paris to develop the Kingdom’s hospitality talent.
Hameed Ali discusses Mercure Khamis Mushait, the first internationally branded hotel in the city, and the growth of hospitality across Saudi Arabia.
Amsa Academy and King Khalid University launch vocational training for graduates at Mercure Khamis Mushait in Saudi Arabia’s Aseer region.
Amsa Hospitality and Luxury Hotelschool Paris partner to certify vocational training and strengthen hospitality education across Saudi Arabia.
Amsa Hospitality and Luxury Hotelschool Paris to boost Saudi’s hospitality industry